Werther’s Original has launched a quirky denim line dubbed “grandma jeans,” featuring 30 mini pockets, each designed to hold a caramel candy. These limited-edition jeans aren’t for sale—they’re being given away through a sweepstakes where 200 lucky fans can win a pair, plus a year’s worth of Werther’s Originals to fill those pockets.
The sweepstakes is open until October 25, with winners announced on October 28. Werther’s isn’t the only brand mixing jeans with marketing—Wrangler and Coors recently introduced beer-washed jeans through their own contest.
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