Alberta retaliates against U.S. tariffs with non-tariff trade measures
Alberta is pushing back against new U.S. tariffs on Canadian goods with a series of non-tariff trade measures aimed at supporting local businesses and reducing reliance on American products.
Premier Danielle Smith announced the response Tuesday, calling the tariffs imposed by U.S. President Donald Trump “clearly illegal” and vowing to protect Alberta’s economy.
“These non-tariff actions are measured, proportionate and put an emphasis on defending Alberta and Canada against these economically destructive tariffs,” said Smith. “At the same time, we are breaking down restrictive provincial trade barriers to fast-track nation-building resource projects and allow for the unrestricted movement of goods, services and labour across the country.”
Among the key measures, Alberta Gaming, Liquor and Cannabis (AGLC) has been directed to suspend the purchase of U.S. alcohol and American-made video lottery terminals (VLTs) until further notice. Minister of Service Alberta and Red Tape Reduction Dale Nally said the move prioritizes local products.
“We are committed to putting Canadian businesses first,” said Nally. “By suspending the purchase of U.S. alcohol, slot machines and VLTs, we are ensuring that Alberta and Canadian brands take priority in our restaurants, bars and retail stores.”
The province is also rolling out initiatives to help grocers and retailers clearly label Canadian-made products. Minister of Agriculture and Irrigation RJ Sigurdson said these efforts will be augmented by a new “Buy Alberta” marketing campaign in the coming weeks.
“Alberta’s agriculture producers and processors are the best in the world,” said Sigurdson. “Although these U.S. tariffs are incredibly concerning, this campaign will put a spotlight on Alberta’s farmers, ranchers and agri-food businesses and support Albertans in choosing goods from right here at home.”
Alberta’s government is also shifting its procurement practices to favour Alberta and Canadian companies or those from countries with existing free trade agreements that are being honoured. The province is urging other provinces to follow suit in eliminating internal trade barriers, including restrictions on interprovincial mobility and regulatory differences.
“While no one wins in a tariff war, this situation underscores the need to develop Canada’s trade infrastructure and the diversification of our trading partners,” said Minister of Jobs, Economy and Trade Matt Jones. “This could be the catalyst to unlocking Canada’s true potential.”
Alberta is also looking to double oil production and expand pipeline infrastructure beyond the U.S., with a focus on securing new markets in Europe, Asia and other regions.
The province will continue engaging with U.S. officials and industry leaders to push for a reversal of the tariffs, which include a 25 per cent duty on Canadian goods and a 10 per cent tariff on Canadian energy products. In 2024, Alberta’s exports to the U.S. totalled $162.6 billion, with energy products accounting for over $132.8 billion.
While the U.S. remains Alberta’s largest trading partner, Smith said her government is committed to diversifying markets and strengthening internal trade within Canada.
“We will continue to do all we can to prioritize Alberta’s and Canada’s world-class products and businesses as we face this challenge together,” she said.