Tiger Woods Signs Partnership with TaylorMade after Nike Exit

Earlier this year Tiger Woods and Nike announced an amicable end to their historic partnership. This left fans guessing which apparel brand would get a shot at the champ next. While some would argue the 27 year legacy of Nike & Tiger is a tough one to follow, TaylorMade seems ready for the challenge.

Announced today, Tiger Woods and TaylorMade have united in order to launch a new brand – “Sun Day Red”. The new TaylorMade entity will be a “Active premium lifestyle brand”.

It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.

Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci
— Tiger Woods (@TigerWoods) February 13, 2024