A campaign to show the province the best parts of the region is launching.

Fort McMurray Wood Buffalo Economic Development and Tourism are inviting Albertans to see the region ‘Through Our Lens’ as more than just a place of economic opportunity.

“This campaign marks the first time we are owning and proudly sharing who we are as a place today, outside of the region,” Kevin Weidlich, President and CEO of FMWBEDT.

“The ultimate goal is to broaden and deepen the understanding about our region, closing the gap between perception and
reality, which supports the attraction of future visitors, investors and residents. Building this understanding will take time and requires all of us working together to amplify the messages and champion this forward.”

A pop up photography tour took place over the summer where more than 700 community members showed up across the region with photos and videos taken being used in the provincial campaign.

A TV commercial, online ads and website aims to show the region’s family of close-knit communities, rich culture history, and natural beauty.

You can view the campaign at lifeinfmwb.ca