Syncrude is aiming to use their annual turnaround project to help promote Fort McMurray.

The oil company is flying in around 3,000 workers to help inspect and repair one of their cokers, all a part of their Project Falcon.

Spokesperson Will Gibson tells Mix News they’re encouraging these employees to travel to Fort McMurray on their downtime to see the community.

“We think it’s very important for contractors who work at our site, who are in camps, when they come into town they see the neighbourhoods where people in Fort McMurray live and work – we want to show them what Fort McMurray has to offer in terms of amenities for them and their family.”

The Regional Recreational Corporation of Wood Buffalo, Banquet, and the Canadian Brewhouse have partnered with the oil company to offer workers incentives to visit the area.

This includes passes to MacDonald Island Park and discounts at the two locations.

“We’re also open to working with other businesses who want to get involved and show these contractors what Fort McMurray has to offer,” added Gibson.

Mechanical work is expected to get started by the end of August.